and putting a bright spotlight on the obama in obama care. this week, the white house announced that it is going to be all aca, every day, from now until december 2rd, enrollment deadline for coverage on january 1st. starting with the president himself, who has been pulling his best, you know, hustling almost every day this week, to make the hard sale on the affordable care act. this was his pitch on tuesday. >> i'm going to need some help in spreading the word. i need you to spread the word about the law, about its benefits, about its protections, about how folks can sign up. tell your friends, tell your family. do not let the initial problems with the website discourage you. >> and this was president obama on wednesday. >> i'm going to need you all to spread the word about how the affordable care act really works, what its benefits are, what its protections are, and most importantly, how people can sign up. i know people call this law obama care, and that's okay. because i do care. i do. >> and this was president obama on thursday. >> my ad